More companies doing business online than ever before. As your company evolves, you will learn more about the position of your company within your industry and the specific type of customer your business wants to attract. Target Marketing, when properly used, can be a very effective business strategy to do just that. The concept is simple, find out who your customers are then target smaller but more profitably portions within that group to increase revenue. This concept can be very profitable, but requires much planning and carefully crafted strategies between the Marketing, Sales and Business units within your organization.
By taking your company to the next level using carefully planned Search Engine Optimization, Email Marketing, and Social Networking into one cohesive unit, you can engage your target audience in a new and exciting way that only informs them of the services or goods your company offers, but makes them part of the conversation as well.
Annette Gannon is a proven industry insider with over ten years of corporate experience in Toledo, Northwest Ohio and Southeast Michigan. To see how Annette can help your business to grow online, or to see her resume and portfolio, please contact her at webmaster@annettegannon.com.
Email Marketing In Today's World
6 Lead Nurturing Emails Every Business Should Send
Corey Eridon, Hubspot
According Gleanster Research, only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you..
Here are three powerful yet underutilized initiatives that can have immediate impact on ROI and overall revenue.
The first date approach to email marketing
Chris Marriott, iMedia Connection
The holiday season is a great time to study the habits of email marketers.
We receive more emails over a shorter period time than any other time of year. And, through our own online shopping, we are likely introduced to more new marketers than any other time of the year.
Email & Social Media
Paul Gillin, author of The Secrets of Social Media Marketing, once suggested that for your Social Media Marketing to be successful, you must have an email marketing component. I have found his insight to be not only true, but an important concept many companies dismiss.
I see it all the time. People rush into creating websites and Facebook pages and they see dollar signs in their eyes. When their initiatives are eventually unsuccessful, they always wonder why. Failing to engage their audience and not integrating email marketing can be potentially deadly to your company's profits and reputation.
To properly engage your audience requires not only time and flexibility on your part. Allowing your tactics to change depending on what is working and what is not along in crucial as well.
For more information on how your company can be start using email and social media to get noticed online, contact Annette Gannon today!