A well managed website is the key to the online reputation of any company. Having a good website however isn't just about having with a good design, it comes from having good content as well. An eye-catching layout might get someone to look at your website's homepage, but only good content will entice them to view anything past that very first page.
Part of business side of Marketing is controlling how people discuss your brand. In today's digital world, just having a website is not enough. The content of your website must be consistent, well written and fit within the confines of your company's brand standard guidelines. The best marketing strategy lies in using a website, email campaigns and social networking together to not only engage people, but in giving them opportunities to become part of the conversation.
Annette Gannon is a proven industry insider with over ten years of corporate experience in Toledo, Northwest Ohio and Southeast Michigan. To see how Annette can help your business to grow online, or to see her resume and portfolio, please contact her at webmaster@annettegannon.com.
Building Your Social Network
10 Amazing Blogging Insights Your Analytics Can Tell You
Pamela Vaughan, HubSpot
If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. .
That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!).
7 steps to localize your social media campaign
Peter Heffring, iMedia Connection
According to a new report from the CMO Council, nearly half (49 percent) of all senior marketing execs believe that a localized marketing strategy is essential to business growth and profitability.
The organization recently surveyed more than 300 senior company leaders to come up with a "C-suite" view of the current state of localized marketing strategies and tactics.
Social Media Trends
Social Media is no longer just the latest marketing trend. Through the rabid use of millions of users on sites like YouTube and Facebook, Social Networking has become an exciting way of communicating about your brand.
But the truth is, nobody knows for sure where it is going, though its promise is immense. In order for your company to stay relevant to an entire generation of consumers, social media needs to be added to your marketing strategy.
Branding, building trust as well as evaluating content from a legal perspective - just to name a few - all need addressed.
For more information on how to build a social network for your company, contact Annette Gannon today!