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Don't just speak to your clients with pretty pictures - engage them in a conversation that lets their voices to be heard. To get started or to learn more, click here.
Welcome to AnnetteGannon.com!
Is social media part of your marketing strategy yet?
Traditional outbound marketing (such as print advertising) is being replaced by inbound marketing, which has been proven to be more effective and less expensive. A carefully structured combination of web design, search engine optimization, social media marketing, and email marketing that fits the unique needs of your company allows potential customers to more easily find your business. Once you have engaged their interest, further inbound marketing techniques can create conversations that increase brand awareness, possibly translating into higher revenues and a healthier bottom line.
Annette Gannon is a proven industry insider with over ten years of corporate experience in Toledo, Northwest Ohio and Southeast Michigan. To see how Annette can help your business to grow online, or to see her resume and portfolio, please contact her at webmaster@annettegannon.com.
Google revamps audience measuring analytics
JoAnn DeLuna, Direct Marketing News
As part of the Brand Activate Initiative, Google debuted two solutions: Active View and Active GRP.
The key is to make data truly actionable–not just give reporting–but give brands the ability to look at campaigns based on viewable impressions as opposed to raw impressions.
Marketing & Branding Tips:
- A company's logo design isn't important, it's how your using it.
- Blogs are good, but well thought out content is even better.
- Don't use Social Media alone, use other tools along with it.
- Stand for something, find your niche and find a way to grow.
- Brand recognition takes time, it doesn't happen overnight.
When it Comes to Sharing, Email Still Rules
Cynthia Boris, Marketing Pilgrim
When we think about sharing content, we usually think of Facebook and Twitter.
So, would it surprise you to know that more people share by email than by Facebook?